Chartered Marketer & B2B Specialist

My name is Alex Croucher, B2B marketing consultant, Chartered Marketer and Fellow of the Chartered Institute of Marketing. I have nearly two decades of experience working with business-to-business companies and marketing agencies both in the UK and internationally.

Day to day, I support companies with the creation and delivery of B2B marketing campaigns, marketing technologies, marketing change projects, and customer acquisition strategies.

Proud to have led dozens of complex B2B marketing initiatives and digital projects, I’ve worked for exciting and disruptive B2B brands including Citrix, Fujitsu, Auth0, VMware, NCR Corporation, Deloitte, Pearson, and dozens of other B2B technology firms and marketing agencies.

Eighteen Years of B2B Experience

Over the past eighteen years I’ve worked with dozens of B2B brands, supporting their growth plans with general marketing, campaign strategy, creative, messaging and more. My past and current clients include a leading cybersecurity software company, one of the world’s leading IT brands, a global healthcare technology company, and a successful SaaS start-up.

Committed to staying ahead of the curve when it comes to marketing trends and best practices, I’m a Chartered Marketer and mentor to aspiring marketers through the Chartered Institute of Marketing, the world’s leading marketing body.

My areas of specialist knowledge and experience include:

💬 Account-based marketing
📑 B2B content strategy
🖥️ MarTech optimisation and strategy
📈 LinkedIn marketing
🧲 Google Ads, search marketing, paid media
✒️ Creative, value propositions, general messaging
🧡 B2B growth marketing and demand gen
👁️‍🗨️ Rebranding and brand messaging

Implementing Marketing Technologies

Agile marketing technology (MarTech) is at the heart of every successful campaign so it’s important to make sure your marketing tech stack is fit for purpose. I support my clients with sourcing, implementing and optimising their marketing technology stack for peak performance. Covering everything from automation and chat bots to CRM systems and website integration, I can help with:

• Salesforce / Pardot
• HubSpot
• LinkedIn (ads, insights, ABM, sales, other integrations)
• Google (Ads, Analytics, Tag Manager, Data Studio)
• Pipedrive
• ActiveCampaign
• SnapEngage
• Salesloft
• Plenty more!