Feeding quality leads into Sales is the ultimate challenge for any B2B business. But as new buying habits emerge, marketing teams are rarely equipped to generate leads in the most effective way.
Whether you’re a growth-hungry B2B company or an agency providing marketing services to B2B clients, building an effective lead generation strategy can be extremely demanding. You might find yourself asking these questions:
“Which channels are most effective at generating leads and how can we measure them?”
“How do we target both warm and cold prospects with a different message?”
“How can we qualify leads more quickly before passing them to Sales?”
“How can technology improve our lead generation efforts?”
“What materials or assets do we need to make this work?”
Reaching Qualified Prospects at Scale
Old-school methods of lead generation don’t work as well as they used to. Buying habits are changing. Your prospects are in control. The days of spray-and-pray email blasts and unsolicited telemarketing calls are thankfully almost over.
Understanding what your buyers need as they enter each phase of the buying journey means that it’s possible to create well-oiled lead gen machine capable of building relationships with your target audience at scale.
As a B2B marketing specialist for over fifteen years, and Chartered Marketer with extensive experience helping business-to-business companies and marketing agencies, I can help you overcome your lead generation challenges.
To find out more, book a free B2B marketing consultation over the phone, or call me direct on 0118 324 7770.
Why Look for Outsourced B2B Lead Generation Support?
Outsourcing can offer added value to your existing processes and strategies. An outsider’s insight can help you fix issues you never knew you had or simply optimise existing strategies.
You might need support building a LinkedIn lead generation campaign, or perhaps you have a demand generation skills gaps.
To find out more, book a free B2B marketing consultation over the phone or call me direct on 0118 324 7770.
More Reasons to Outsource
Alex has worked as a B2B marketing director and consultant for more than eighteen years, predominantly focused on helping B2B technology brands create remarkable campaigns focused on performance outcomes.
As a Chartered Marketer, Alex remains committed to staying ahead of the curve when it comes to marketing trends and best practices through regular training and graded skills assessments. Chartered Marketers are qualified Members of The Chartered Institute of Marketing and experienced marketing consultants or managers working at a senior strategic level.
Alex is an experienced board-level consultant and ex-marketing director for an ambitious B2B technology brand. As a result, he has an abundance of experience overseeing marketing projects and lead-gen activity at organisation-wide level.
Throughout his nearly two-decade-long career as a B2B marketer Alex has achieved certifications in Google Search, Google Display Ads, and Google Analytics. Google certifications are professional exam-based accreditations offered by Google to individuals who demonstrate proficiency in advanced aspects of certain digital technologies.
Since 2012 Alex has held a CIM Diploma in Marketing Communications, awarded by Cambridge Marketing College.
I’m currently available to work with new B2B clients – both brand and agency – on marketing campaigns and growth strategies. Call me direct on 0118 324 7770 to find out more.
Alex is an excellent B2B marketer. Knowledgeable. Experienced. Creative. A good team player. I’d definitely recommend him.
Proud and privileged
to have worked with
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